Vimeo Livestream
Branding I Product - Marketing Design
Revolutionizing Live Streaming Through Innovative Design
During my tenure at LiveStream (later acquired by Vimeo), I played a pivotal role in elevating the brand and product design, contributing to its position as a leader in live-streaming solutions for virtual events, remote workforces, and subscription channels.
ROLE
Design Lead
Design Lead
BRAND
Vimeo Livestream
Approach
Working collaboratively with a talented design team, we undertook a comprehensive brand revitalization. Our efforts spanned from refining the core brand system to executing impactful marketing campaigns and product launches. The goal was to create a cohesive visual language that reflected LiveStream's innovative spirit and technical prowess.
Key Contributions
My work spanned crucial areas of LiveStream's design needs: revamping the brand system, redesigning the website, creating marketing assets for major tech events, and spearheading product launches. A highlight was the introduction of the Mevo camera, where we balanced technical complexity with a user-friendly design. Throughout, we maintained a consistent brand voice, reinforcing LiveStream's position as an industry innovator.
