Vimeo OTT
Branding I Marketing Design I Website Design
Revolutionizing video streaming with Vimeo OTT – a groundbreaking platform for content creators to launch, manage, and monetize their own video subscription channels.
ROLE
Design Lead
Design Lead
BRAND
Vimeo
TEAM
Creative Director: Dan Brooks
In-house Production: Coco Mcguire
Vimeo
TEAM
Creative Director: Dan Brooks
In-house Production: Coco Mcguire
Vimeo OTT's design embodies empowering creators with advanced streaming and monetization tools for enhanced autonomy and engagement.
Challenge
Vimeo OTT faced the challenge of standing out in a saturated streaming market and appealing to creators seeking control and revenue. The brand needed an updated visual identity to effectively showcase its innovative streaming solutions and resonate with its target audience.
Vimeo OTT faced the challenge of standing out in a saturated streaming market and appealing to creators seeking control and revenue. The brand needed an updated visual identity to effectively showcase its innovative streaming solutions and resonate with its target audience.
Approach
Our design solution was a comprehensive rebranding of Vimeo OTT's visual identity and interface, focusing on simplicity and user engagement. We utilized a modern color scheme and intuitive layouts to highlight the platform’s features, aligning the brand's image with its advanced capabilities for content creators.
Our design solution was a comprehensive rebranding of Vimeo OTT's visual identity and interface, focusing on simplicity and user engagement. We utilized a modern color scheme and intuitive layouts to highlight the platform’s features, aligning the brand's image with its advanced capabilities for content creators.
Branding
In revitalizing Vimeo OTT's brand identity, we focused on creating a visual language that would resonate with both emerging and established content creators. Our design process involved introducing a modern, streamlined aesthetic that reflects the platform's cutting-edge technology. This included a refreshed color palette to enhance user engagement and a new typographic approach for clearer communication. By integrating realistic photography and updated UI elements, we crafted a brand experience that not only looks professional but also feels approachable and user-centric. The redesigned branding emphasizes Vimeo OTT's commitment to empowering creators with tools for successful content monetization and audience growth.
In revitalizing Vimeo OTT's brand identity, we focused on creating a visual language that would resonate with both emerging and established content creators. Our design process involved introducing a modern, streamlined aesthetic that reflects the platform's cutting-edge technology. This included a refreshed color palette to enhance user engagement and a new typographic approach for clearer communication. By integrating realistic photography and updated UI elements, we crafted a brand experience that not only looks professional but also feels approachable and user-centric. The redesigned branding emphasizes Vimeo OTT's commitment to empowering creators with tools for successful content monetization and audience growth.
